Amid market obsession with startup quick commerce models, Reliance’s answer reveals a hidden but pivotal competitive edge: it will flex its pan-India physical store network as the default fulfillment backbone, deploying dark stores only as a targeted supplement, not a core.
“See, we are already building dark stores. Now the logic of dark stores is not that if I have an existing store, if it is within the right radius, you can meet that SLA,(delivery time) right. A lot of our orders actually get delivered within 10 to 15 minutes. 30 minutes is the outer limit...So the dark stores will come. Our own stores will continue to be the backbone of our model and dark stores will basically supplement the model and help me fill the gaps. That is the strategy that we are following.”
— Dinesh Taluja , CFO, Reliance Retail
Source