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7Free-to-Air (FTA) refers to television channels that viewers can access without paying subscription fees. Essentially, these channels are broadcast openly, and viewers only need a basic antenna or cable connection—no extra monthly charge applies. The primary source of revenue for these channels typically comes from advertisements, rather than from subscription fees.
“So Mr. Parekh, I think there are two aspects to this. One being our re-entry into the FTA space, which did not exist last year. So, that is a completely new segment of free-to-air where we've re-entered. That should help us to get some part of this achieved. And then also our aspirations with, as I spoke in my opening remarks about the mini-series and what we intend to do with ZEE5, etc., will aid this growth factor that we are looking for.”
— Punit Goenka, CEO
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